Wirz Pulse
Our Mission
We drive healthcare organizations forward with a powerful idea.
New care models, cost pressures, a shortage of skilled workers, and digital competition: Healthcare organizations today must navigate many changes simultaneously. The greatest danger isn’t the change itself, but rather that the organization gets bogged down in isolated projects and people lose sight of the bigger picture. This is exactly where we come in.
Together with you, we’ll develop a clear guiding principle that aligns all initiatives with an overarching goal. Your employees will feel a sense of purpose in their work. Decisions will be made faster and more easily. And the transformation will be evident everywhere: in your culture, in your services, and at every touchpoint with patients, partners, and healthcare professionals. This is how your organization gains momentum, visibility, and trust.
Expertise
Shaping the hospital of the future from a human perspective
Embarking on the Future of Healthcare
More than just premiums: Close to real life
A Common Language Against Violence
An identity that provides guidance
A Portfolio for the World
The future of medicine is drawing nearer
A Digital Space for Tomorrow’s Nursing Education
Diversity Fuels New Brand Strength
Programs
Wirz Pulse offers six different programs with distinct benefits for healthcare communication. Find the program that precisely addresses your current needs.
Transformation Program
With this programme, I guide my organisation safely through transformation processes. I foster a sense of direction and acceptance within the organisation and firmly embed strategic realignments into the corporate culture. At the same time, I communicate the changes to the outside world clearly and credibly. Furthermore, I strengthen internal communication in a sustainable manner and prepare the organisation for future developments.
Brand Identity Program
Through this programme, I am sharpening our organisation’s distinctive profile and ensuring that we stand out clearly in this demanding market. I am translating our medical and human strengths into a clear stance that is evident at all key touchpoints and builds trust. At the same time, I am establishing a shared understanding of our brand across all specialist areas and professional groups: to ensure a consistent and confident image both internally and externally.
Patient Journey Program
Through this programme, I consistently optimise treatment and care pathways from the perspective of patients and their relatives. From the initial contact right through to aftercare, I ensure clear information, reliable guidance and personalised support. By seamlessly linking points of contact and specifically reducing friction, trust in the care provided is strengthened and the workload on teams is noticeably eased in their day-to-day work.
Our Experts
«In the healthcare sector, many different perspectives come together. For me, a good strategy emerges when these perspectives give rise to a shared vision for the future.»
Healthcare Communications Consultant
Pascal Künzli
«Particularly in a complex environment such as the healthcare sector, a good strategy provides clarity on what really matters and where it can make the biggest difference.»
Healthcare Communications Consultant
Lena Altorfer
Any questions?
Wirz Pulse supports healthcare organizations with strategic and communication challenges: from transformation and brand identity to the patient journey and workplace culture, all the way to new care offerings and digital presence. Depending on the initial situation, we start where the greatest need for action currently lies.
In an initial consultation, we’ll analyze your current situation and identify which topics and concerns are most important. Based on this, we’ll recommend the right program—or a combination of several programs.
Our six programs cover the most common areas of focus in the healthcare market, but they are not a rigid framework. If your challenge goes beyond these areas or involves multiple topics simultaneously, we’ll work with you to develop a customized approach tailored to your situation, your goals, and your organization.
We start by establishing a shared understanding of the objectives. Building on this, we analyze the market, your organization, and your target audiences, develop a clear strategic direction, and translate this into concrete actions and experiences. The scope and approach are tailored individually to your needs.
Healthcare communication requires a deep understanding of complex content, regulatory frameworks, and diverse stakeholder groups. We combine healthcare expertise with strategic and creative consulting and, when necessary, bring in additional medical, scientific, or regulatory experts.
Yes. We work with both established institutions and new or specialized providers. What matters isn’t size, but the challenge—such as repositioning, market entry, developing a service offering, or building a strong brand.
Contact
Let’s talk about your challenge
The pressure in the healthcare market is real. So are the opportunities. Let’s have a no-obligation conversation to identify the most effective levers for your organization and how we can turn them into a shared initiative.
Get in touch now